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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~language:"tur"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Subject
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Konsumentenverhalten
Consumer behaviour
596
Brand management
170
Markenführung
170
Marketing management
159
Marketingmanagement
159
Beziehungsmarketing
134
Relationship marketing
134
Brand image
122
Markenimage
122
USA
92
United States
92
Großbritannien
91
United Kingdom
91
Social Web
90
Social web
90
Market research
87
Marktforschung
87
Advertising effects
86
Werbewirkung
86
Marketing
85
Internet marketing
76
Online-Marketing
76
Theorie
73
Theory
73
Customer satisfaction
72
Kundenzufriedenheit
72
Brand
70
Marketing theory
70
Marketingtheorie
70
Markenartikel
69
Emotion
65
Advertising
54
Werbung
53
Viral marketing
50
Virales Marketing
50
Dienstleistungsqualität
49
Service quality
49
Experiment
45
Personality psychology
43
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Undetermined
225
Free
16
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Article
589
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7
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Article in journal
Aufsatz in Zeitschrift
Graue Literatur
Conference paper
15
Konferenzbeitrag
15
Collection of articles of several authors
9
Sammelwerk
9
Case study
2
Fallstudie
2
Conference proceedings
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
Kim, Jungkeun
4
McKechnie, Sally
4
Romaniuk, Jenni
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Drolet, Aimee
3
Hamilton, Kathy
3
Hill, Ronald Paul
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Schmitt, Bernd
3
Shankar, Avi
3
Tam, Leona
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Arsel, Zeynep
2
Aspara, Jaakko
2
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Published in...
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Journal of marketing management : MM
Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,929
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Working paper / National Bureau of Economic Research, Inc.
412
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
316
Journal of international consumer marketing
312
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
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Source
All
ECONIS (ZBW)
596
Showing
1
-
10
of
596
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date (oldest first)
1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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