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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~subject:"Markenimage"
~type:"article"
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Search: subject_exact:"Customer orientation"
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Markenimage
Beziehungsmarketing
176
Relationship marketing
176
Consumer behaviour
102
Konsumentenverhalten
102
Customer satisfaction
41
Kundenzufriedenheit
41
Brand image
37
Brand management
37
Markenführung
37
Dienstleistungsqualität
26
Service quality
26
Brand
21
Markenartikel
21
Social Web
20
Social web
20
Customer integration
17
Kundenintegration
17
Emotion
15
Internet marketing
14
Online-Marketing
14
USA
14
United States
14
Marketing management
12
Marketingmanagement
12
Beschwerdemanagement
11
Complaint management
11
Viral marketing
10
Virales Marketing
10
Confidence
9
Customer service
9
Einzelhandel
9
Kundenservice
9
Retail trade
9
Vertrauen
9
Brand loyalty
8
Lieferantenmanagement
8
Markentreue
8
Online retailing
8
Online-Handel
8
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24
Free
4
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Article in journal
37
Aufsatz in Zeitschrift
37
Conference paper
2
Konferenzbeitrag
2
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English
37
Author
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Cheng, Li-Keng
2
Toung, Chung-Lin
2
Asante, Isaac Owusu
1
Augusto, Mário Gomes
1
Bargoni, Augusto
1
Bhattacharjee, Debashree Roy
1
Bick, Geoffrey N. C.
1
Breitsohl, Jan Christian
1
Chandon, Jean-Louis
1
Chen, Junsong
1
Chen, Xi
1
Chu, Xing-Yu
1
Collinger, Tom
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Eisele, Anita
1
Ekinci, Yuksel
1
Ferm, Lars-Erik Casper
1
Ford, John B.
1
Füller, Johann
1
Garrod, Brian
1
Giachino, Chiara
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Grabner-Kräuter, Sonja
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Hellén, Katarina
1
Honora, Andreawan
1
Hosany, Sameer
1
Huaman-Ramirez, Richard
1
Huang, Hazel H.
1
Huber, Frank
1
Jiang, Yushi
1
Johnson, Lester W.
1
Kara, Selcan
1
Kessous, Aurélie
1
Kim, Soyoung
1
Kostyra, Martyna
1
Koçak, Akın
1
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Journal of marketing management : MM
Psychology & marketing
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of market research
7
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ECONIS (ZBW)
37
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
4
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
5
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
6
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
7
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
10
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
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