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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Firmenimage
Markenführung
Konsumentenverhalten
662
Brand management
661
Brand image
403
Markenimage
403
Brand
319
Markenartikel
316
Beziehungsmarketing
189
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189
Marketing management
182
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Balmer, John M. T.
14
Powell, Shaun M.
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Merrilees, Bill
10
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8
Grace, Debra
7
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7
Melewar, T. C.
7
Piacentini, Maria
7
Abratt, Russell
6
Carlson, Jamie
6
Hogg, Margaret K.
6
Ind, Nicholas
6
Keller, Kevin Lane
6
Kernstock, Joachim
6
Michaelidou, Nina
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Miller, Dale
6
Wiedmann, Klaus-Peter
6
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5
Iglesias, Oriol
5
Phau, Ian
5
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Veer, Ekant
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4
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Gil Saura, Irene
4
Golob, Urša
4
Grappi, Silvia
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Helm, Clive
4
Hennigs, Nadine
4
Hewer, Paul
4
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Global Brand Conference <11., 2016, Bradford>
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
2,210
Journal of retailing and consumer services
1,982
International journal of consumer studies
765
International journal of hospitality management
764
Psychology & marketing
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
The journal of product & brand management
500
European journal of marketing : EJM
414
Asia Pacific journal of marketing and logistics
412
Journal of marketing research : JMR
369
Management science : journal of the Institute for Operations Research and the Management Sciences
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of travel and tourism marketing
343
Journal of marketing communications
339
Tourism management : research, policies, practice
339
Journal of business ethics : JOBE
329
Journal of international consumer marketing
328
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of retailing
325
Journal of marketing
324
Cogent business & management
321
Marketing letters : a journal of research in marketing
310
International journal of retail & distribution management
309
Journal of fashion marketing and management
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The international review of retail, distribution and consumer research
299
Journal of the Academy of Marketing Science
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
297
The journal of consumer marketing
293
Journal of consumer behaviour : an international research review
292
Marketing intelligence & planning
291
International journal of contemporary hospitality management
288
The journal of services marketing
280
Technological forecasting & social change : an international journal
272
Journal of hospitality marketing & management
261
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of strategic marketing
247
Food policy : economics planning and politics of food and agriculture
245
Young consumers : insight and ideas for responsible marketers
244
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ECONIS (ZBW)
1,030
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina
;
Schmeltz, Line
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10014583580
Saved in:
6
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
Saved in:
7
From Dr. Seuss to Barbie's cancellation : brand's institutional work in response to changed market logics
Aboelenien, Aya
;
Nguyen, Chau Minh
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10014511508
Saved in:
8
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
9
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
10
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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