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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Baxter, Stacey M."
~person:"Veer, Ekant"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Article in journal"
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Consumer behaviour
Social web
Konsumentenverhalten
9
Brand management
4
Markenführung
4
Advertising effects
2
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Markenimage
2
Marketing cooperation
2
Marketingkooperation
2
Sexuality
2
Sexualität
2
Social Web
2
Werbewirkung
2
celebrity
2
Aging population
1
Alternde Bevölkerung
1
Anthropologie
1
Anthropology
1
Associations
1
Authenticity
1
Brand
1
Brand color
1
Brand personality
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Christen
1
Christians
1
Co-branding
1
Cognition
1
Commercialization
1
Consumer culture
1
Consumer misbehaviour
1
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1
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9
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Article in journal
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9
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English
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Baxter, Stacey M.
Veer, Ekant
Johnson, Lester W.
8
Piacentini, Maria
7
Carlson, Jamie
6
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Phau, Ian
5
Cova, Bernard
4
Dessart, Laurence
4
Grappi, Silvia
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Sashittal, Hemant Chaitanya
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Butcher, Luke
3
Canhoto, Ana Isabel Domingos
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dens, Nathalie
3
Devlin, James F.
3
Dwivedi, Abhishek
3
Felix, Reto
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Garry, Tony
3
Gil Saura, Irene
3
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Journal of marketing management : MM
The journal of brand management : an international journal
Australasian marketing journal
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
The journal of product & brand management
1
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ECONIS (ZBW)
9
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1
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
3
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
4
Don't feed the trolling : rethinking how online trolling is being defined and combated
Golf-Papez, Maja
;
Veer, Ekant
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1336-1354
Persistent link: https://www.econbiz.de/10011850400
Saved in:
5
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
6
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
7
Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
Saved in:
8
The consumerist turn in higher education : policy aspirations and outcomes
Naidoo, Rajani
;
Shankar, Avi
;
Veer, Ekant
- In:
Journal of marketing management : MM
27
(
2011
)
11/12
,
pp. 1142-1162
Persistent link: https://www.econbiz.de/10009387533
Saved in:
9
Forgive me, Father, for I did not give full justification for my sins : how religious consumers justify the acquisition of material wealth
Veer, Ekant
;
Shankar, Avi
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 547-560
Persistent link: https://www.econbiz.de/10009159909
Saved in:
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