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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Entwicklungsländer
Internet marketing
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
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62
Markenimage
62
Marketing theory
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USA
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Online-Marketing
46
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Customer satisfaction
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Social marketing
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Advertising effects
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Piacentini, Maria
7
Belk, Russell W.
6
Hogg, Margaret K.
6
Michaelidou, Nina
5
Varman, Rohit
5
Veer, Ekant
5
Carlson, Jamie
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Khare, Apoorv
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dessart, Laurence
3
Devlin, James F.
3
Hewer, Paul
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Malthouse, Edward C.
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,146
Journal of retailing and consumer services
1,969
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
862
International journal of consumer studies
767
International journal of hospitality management
762
Psychology & marketing
690
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Intereconomics : review of European economic policy
553
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
402
Management science : journal of the Institute for Operations Research and the Management Sciences
396
Technological forecasting & social change : an international journal
386
European journal of marketing : EJM
372
Tourism management : research, policies, practice
367
Journal of marketing research : JMR
365
The journal of brand management : an international journal
363
Journal of development economics
357
Journal of travel and tourism marketing
354
Cogent business & management
346
Journal of marketing communications
344
Food policy : economics planning and politics of food and agriculture
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
329
Applied economics
323
Journal of international development : the journal of the Development Studies Association
317
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of business ethics : JOBE
313
Journal of marketing
310
Marketing letters : a journal of research in marketing
304
Journal of the Academy of Marketing Science
301
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
295
The international review of retail, distribution and consumer research
294
Journal of fashion marketing and management
292
The journal of consumer marketing
290
International journal of contemporary hospitality management
281
International journal of internet marketing and advertising : IJIMA
278
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ECONIS (ZBW)
334
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1
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334
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1
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
2
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
3
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
4
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
7
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
8
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
9
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
10
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
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