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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Marketing management"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Subject
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Consumer behaviour
Impact assessment
Marketing management
Online-Marketing
Konsumentenverhalten
307
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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Undetermined
108
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Article
409
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14
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Article in journal
Aufsatz in Zeitschrift
423
Collection of articles of several authors
15
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15
Conference paper
9
Konferenzbeitrag
9
Case study
7
Fallstudie
7
Conference proceedings
3
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3
Systematic review
1
Übersichtsarbeit
1
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English
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Piacentini, Maria
7
Tadajewski, Mark
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Hewer, Paul
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Dibb, Sally
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Hunt, Shelby D.
4
Johnson, Lester W.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Taheri, Babak
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dessart, Laurence
3
Devlin, James F.
3
Doherty, Anne Marie
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Malthouse, Edward C.
3
Moraes, Caroline
3
O'Gorman, Kevin
3
Patterson, Maurice
3
Rosenberger, Philip J.
3
Ryan, Annmarie
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Aitken, Robert
2
Arsel, Zeynep
2
Baron, Steve
2
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Institution
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Academy of Marketing
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
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Journal of marketing management : MM
Journal of business research : JBR
2,270
Journal of retailing and consumer services
2,000
International journal of hospitality management
815
International journal of consumer studies
761
Psychology & marketing
701
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
European journal of marketing : EJM
472
Applied economics
455
Management science : journal of the Institute for Operations Research and the Management Sciences
446
Tourism management : research, policies, practice
426
Technological forecasting & social change : an international journal
425
Asia Pacific journal of marketing and logistics
424
Energy economics
422
The journal of product & brand management
416
Journal of marketing communications
401
Industrial marketing management : the international journal for industrial and high-tech firms
400
Journal of marketing research : JMR
393
The journal of brand management : an international journal
392
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
367
Journal of the Academy of Marketing Science
367
Journal of marketing
365
Applied economics letters
363
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
363
Journal of travel and tourism marketing
353
Economics letters
352
Cogent business & management
347
Journal of strategic marketing
347
Economic modelling
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Marketing letters : a journal of research in marketing
331
Journal of retailing
325
Journal of international consumer marketing
323
Marketing intelligence & planning
323
Food policy : economics planning and politics of food and agriculture
311
Journal of business ethics : JOBE
307
Journal of consumer behaviour : an international research review
306
The American economic review
305
International journal of retail & distribution management
304
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
301
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All
ECONIS (ZBW)
423
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1
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10
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423
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1
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
2
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
3
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
4
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
5
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
6
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
7
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
8
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
9
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
10
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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