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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Marketing management"
~subject:"Service quality"
~type_genre:"Article in journal"
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Subject
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Consumer behaviour
Impact assessment
Marketing management
Service quality
Konsumentenverhalten
307
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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Undetermined
104
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Article
412
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13
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Article in journal
Aufsatz in Zeitschrift
425
Collection of articles of several authors
14
Sammelwerk
14
Conference paper
9
Konferenzbeitrag
9
Case study
7
Fallstudie
7
Conference proceedings
2
Konferenzschrift
2
Systematic review
1
Übersichtsarbeit
1
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Language
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English
Author
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Piacentini, Maria
7
Tadajewski, Mark
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Harris, Lloyd C.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Dibb, Sally
4
Hewer, Paul
4
Hunt, Shelby D.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Taheri, Babak
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Baron, Steve
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Doherty, Anne Marie
3
Hamilton, Kathy
3
He, Hongwei
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Moraes, Caroline
3
O'Gorman, Kevin
3
Patterson, Maurice
3
Rosenberger, Philip J.
3
Ryan, Annmarie
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Aitken, Robert
2
Arsel, Zeynep
2
Baxter, Ian
2
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Institution
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
2,377
Journal of retailing and consumer services
2,070
International journal of hospitality management
989
International journal of consumer studies
772
Psychology & marketing
695
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Applied economics
482
European journal of marketing : EJM
469
Tourism management : research, policies, practice
465
Management science : journal of the Institute for Operations Research and the Management Sciences
453
The service industries journal
449
Asia Pacific journal of marketing and logistics
448
Energy economics
438
The journal of product & brand management
411
Industrial marketing management : the international journal for industrial and high-tech firms
407
Cogent business & management
401
Technological forecasting & social change : an international journal
400
The journal of brand management : an international journal
398
Journal of strategic marketing
389
Journal of travel and tourism marketing
388
Journal of the Academy of Marketing Science
387
Journal of marketing research : JMR
386
Applied economics letters
385
Journal of marketing
379
The journal of services marketing
371
Journal of marketing communications
370
Economic modelling
366
International journal of contemporary hospitality management
364
Economics letters
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of international consumer marketing
333
Marketing letters : a journal of research in marketing
333
Marketing intelligence & planning
332
Journal of retailing
331
Journal of hospitality marketing & management
321
The American economic review
318
Food policy : economics planning and politics of food and agriculture
313
International journal of retail & distribution management
312
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Source
All
ECONIS (ZBW)
425
Showing
1
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10
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425
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1
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
2
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
3
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
4
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
5
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
6
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
7
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
8
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
9
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
10
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
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