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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Marketing management"
~subject:"United States"
~type_genre:"Article in journal"
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Subject
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Consumer behaviour
Impact assessment
Marketing management
United States
Konsumentenverhalten
307
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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430
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Aufsatz in Zeitschrift
444
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Conference paper
9
Konferenzbeitrag
9
Case study
8
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4
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Systematic review
1
Übersichtsarbeit
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English
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Tadajewski, Mark
8
Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Dennis, Charles
5
Michaelidou, Nina
5
Veer, Ekant
5
Broderick, Amanda J.
4
Carlson, Jamie
4
Devlin, James F.
4
Dibb, Sally
4
Harris, Lloyd C.
4
Hewer, Paul
4
Hunt, Shelby D.
4
Jayawardhena, Chanaka
4
Johnson, Lester W.
4
McKechnie, Sally
4
Patterson, Maurice
4
Szmigin, Isabelle
4
Taheri, Babak
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Carrigan, Marylyn
3
Conduit, Jodie
3
Dessart, Laurence
3
Doherty, Anne Marie
3
Ennew, Christine T.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Maclaran, Pauline
3
Malthouse, Edward C.
3
Moraes, Caroline
3
O'Gorman, Kevin
3
O'Malley, Lisa
3
Rosenberger, Philip J.
3
Ryan, Annmarie
3
Shankar, Avi
3
Sharma, Piyush
3
Vom Lehn, Dirk
3
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
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Journal of marketing management : MM
Journal of business research : JBR
2,510
The American economic review
2,182
Journal of retailing and consumer services
2,006
Applied economics
1,592
The review of economics and statistics
1,469
American journal of agricultural economics
1,397
The review of financial studies
1,362
The journal of finance : the journal of the American Finance Association
1,319
Economics letters
1,167
Journal of banking & finance
995
International journal of hospitality management
952
Economic review
936
Economic inquiry : journal of the Western Economic Association International
881
National tax journal
880
Journal of financial economics
874
Energy economics
853
Southern economic journal
851
Monthly labor review : MLR
848
Applied economics letters
819
Journal of financial and quantitative analysis : JFQA
815
International journal of consumer studies
807
Journal of human resources : JHR
785
The journal of futures markets
780
Journal of money, credit and banking : JMCB
763
American economic journal : a journal of the American Economic Association
754
Psychology & marketing
734
The journal of economic perspectives : EP ; a journal of the American Economic Association
729
Journal of political economy
714
Journal of business ethics : JOBE
708
Technological forecasting & social change : an international journal
694
Management science : journal of the Institute for Operations Research and the Management Sciences
683
The quarterly journal of economics
670
European journal of operational research : EJOR
669
Journal of consumer research : JCR ; an interdisciplinary bimonthly
662
The journal of law & economics
654
Journal of public economics
639
Economic modelling
617
Journal of monetary economics
607
Challenge
606
ILR review : the journal of work and policy
604
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ECONIS (ZBW)
444
Showing
1
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10
of
444
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date (oldest first)
1
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
2
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
3
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
4
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
5
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
6
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
7
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
8
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
9
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
10
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
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