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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Marketingmanagement
Konsumentenverhalten
307
Marketing management
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
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USA
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Internet marketing
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Market research
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Social marketing
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Advertising effects
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Werbewirkung
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Viral marketing
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Virales Marketing
26
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Piacentini, Maria
7
Tadajewski, Mark
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Dibb, Sally
4
Harris, Lloyd C.
4
Hewer, Paul
4
Hunt, Shelby D.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Taheri, Babak
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Doherty, Anne Marie
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Moraes, Caroline
3
O'Gorman, Kevin
3
Patterson, Maurice
3
Rosenberger, Philip J.
3
Ryan, Annmarie
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Aitken, Robert
2
Arsel, Zeynep
2
Baron, Steve
2
Baxter, Ian
2
Beatson, Amanda
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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Journal of marketing management : MM
Journal of business research : JBR
2,166
Journal of retailing and consumer services
1,969
International journal of hospitality management
781
International journal of consumer studies
757
Psychology & marketing
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
European journal of marketing : EJM
454
Applied economics
452
Energy economics
422
Asia Pacific journal of marketing and logistics
417
The journal of product & brand management
408
Management science : journal of the Institute for Operations Research and the Management Sciences
395
The journal of brand management : an international journal
386
Technological forecasting & social change : an international journal
378
Tourism management : research, policies, practice
378
Journal of marketing research : JMR
373
Journal of marketing communications
368
Applied economics letters
359
Journal of the Academy of Marketing Science
358
Industrial marketing management : the international journal for industrial and high-tech firms
354
Journal of marketing
349
Economics letters
348
Economic modelling
346
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of strategic marketing
340
Cogent business & management
330
Journal of travel and tourism marketing
326
Marketing letters : a journal of research in marketing
318
Journal of international consumer marketing
316
Journal of retailing
314
Food policy : economics planning and politics of food and agriculture
311
Marketing intelligence & planning
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
306
International journal of retail & distribution management
302
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
301
The American economic review
299
Journal of business ethics : JOBE
297
Journal of consumer behaviour : an international research review
295
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ECONIS (ZBW)
407
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1
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10
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407
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1
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
2
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
3
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
4
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
5
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
6
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
7
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
8
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
9
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
10
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
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