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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Online-Marketing
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
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62
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39
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dessart, Laurence
3
Devlin, James F.
3
Hewer, Paul
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Malthouse, Edward C.
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
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2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Calder, Bobby J.
2
Canhoto, Ana Isabel Domingos
2
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,035
Journal of retailing and consumer services
1,971
International journal of hospitality management
794
International journal of consumer studies
758
Psychology & marketing
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Applied economics
452
Energy economics
422
Technological forecasting & social change : an international journal
415
Tourism management : research, policies, practice
414
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
401
Management science : journal of the Institute for Operations Research and the Management Sciences
396
European journal of marketing : EJM
368
Journal of marketing research : JMR
364
Applied economics letters
362
The journal of brand management : an international journal
356
Economics letters
348
Economic modelling
346
Journal of travel and tourism marketing
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing communications
338
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
Cogent business & management
327
Journal of international consumer marketing
319
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Food policy : economics planning and politics of food and agriculture
311
Marketing letters : a journal of research in marketing
305
The American economic review
301
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
300
Journal of marketing
297
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
295
Journal of fashion marketing and management
290
The journal of consumer marketing
290
International journal of contemporary hospitality management
288
Journal of the Academy of Marketing Science
284
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
283
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ECONIS (ZBW)
331
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331
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1
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
2
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
3
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
4
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
7
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
8
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
9
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
10
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
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