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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Corporate culture"
~subject:"Theory"
~subject:"United States"
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Journal of marketing management : MM
Human resource management
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Branded lives : the production and consumption of meaning at work
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Chancen mittelständischer Unternehmungen in der Krise : XIV. Betriebswirtschaftliche Tage zu Schwerin 2004 ; 28. und 29. Oktober 2004 Crowne Plaza Hotel Schwerin
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How to become an employer of choice : transforming employer brand associations into employer first-choice brands
Rampl, Linn Viktoria
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1486-1504
Persistent link: https://www.econbiz.de/10010433908
Saved in:
2
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
3
Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
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