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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Finanzkrise"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Finanzkrise
Großbritannien
Konsumentenverhalten
United Kingdom
Consumer behaviour
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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Undetermined
90
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Article
360
Book / Working Paper
8
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Book section
Aufsatz in Zeitschrift
368
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
8
Konferenzbeitrag
8
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
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Language
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English
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Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Szmigin, Isabelle
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
Koenig-Lewis, Nicole
4
MacDonald, Emma K.
4
McKechnie, Sally
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wilson, Hugh
4
Baines, Paul
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dermody, Janine
3
Devlin, James F.
3
Dibb, Sally
3
Garry, Tony
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Lim, Ming
3
Maclaran, Pauline
3
Moraes, Caroline
3
Palmer, Adrian
3
Quinn, Lee
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Tinson, Julie
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
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Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
2,077
Journal of retailing and consumer services
1,947
Applied economics
913
International journal of consumer studies
788
International journal of hospitality management
752
Psychology & marketing
663
Journal of banking & finance
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The economic journal : the journal of the Royal Economic Society
579
Economics letters
448
Journal of international money and finance
432
Applied economics letters
425
European journal of marketing : EJM
413
Management science : journal of the Institute for Operations Research and the Management Sciences
409
Economic modelling
407
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
Journal of business ethics : JOBE
377
The journal of brand management : an international journal
377
Journal of financial stability
366
Journal of marketing research : JMR
347
Tourism management : research, policies, practice
346
Fiscal studies : the journal of the Institute for Fiscal Studies
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Regional studies
328
Technological forecasting & social change : an international journal
327
Journal of travel and tourism marketing
325
International review of financial analysis
322
Cogent business & management
321
Finance research letters
321
Journal of international consumer marketing
321
The international review of retail, distribution and consumer research
317
Journal of economic behavior & organization : JEBO
310
Oxford review of economic policy
310
International journal of retail & distribution management
308
National Institute economic review
308
Journal of retailing
306
Journal of marketing communications
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
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ECONIS (ZBW)
368
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41
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368
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41
Objects of desire : the role of product design in revising contested cultural meanings
Wilner, Sarah J. S.
;
Huff, Aimee Dinnin
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 244-271
Persistent link: https://www.econbiz.de/10011707535
Saved in:
42
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
43
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
44
A quadripartite approach to analysing young British South Asian adults' dual cultural identity
Dey, Bidit Lal
;
Balmer, John M.T.
;
Pandit, Ameet
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 789-816
Persistent link: https://www.econbiz.de/10011746419
Saved in:
45
Quantitative and qualitative insights into consumers' sustainable purchasing behaviour : a segmentation approach based on motives and heuristic cues
Eberhart, Andrea K.
;
Naderer, Gabriele
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1149-1169
Persistent link: https://www.econbiz.de/10011850327
Saved in:
46
Research frontiers on the dark side of consumer behaviour : the case of materialism and compulsive buying
Moschis, George P.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1384-1401
Persistent link: https://www.econbiz.de/10011850420
Saved in:
47
"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena
;
Burton, Suzan
;
Mallik, Girijasankar
; …
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
Saved in:
48
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
49
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
50
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Saved in:
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