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~isPartOf:"Journal of marketing management : MM"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Theory
Consumer behaviour
307
Konsumentenverhalten
307
Brand management
49
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
Social Web
31
Großbritannien
27
United Kingdom
27
Internet marketing
22
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Marketingmanagement
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Online-Marketing
22
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Broderick, Amanda J.
2
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Denegri-Knott, Janice
2
Dessart, Laurence
2
Garry, Tony
2
Golf-Papez, Maja
2
Harris, Lloyd C.
2
Malthouse, Edward C.
2
McDonagh, Pierre
2
McKechnie, Sally
2
Molesworth, Mike
2
Romaniuk, Jenni
2
Tynan, Caroline
2
Veer, Ekant
2
Zolfagharian, Mohammadali
2
Ackermann, Claire-Lise
1
Alpert, Frank
1
Andrews, Lynda
1
Andrzejewski, Susan A.
1
Arnould, Eric J.
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1
Athwal, Navdeep
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Baeza, Julia
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1
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Bianchi, Constanza
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1
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1
Braun, Jakob
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Brownlie, Douglas
1
Burton, Suzan
1
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1
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Journal of marketing management : MM
Journal of business research : JBR
778
Journal of retailing and consumer services
685
The journal of product & brand management
321
The journal of brand management : an international journal
302
International journal of hospitality management
294
Psychology & marketing
195
Asia Pacific journal of marketing and logistics
155
European journal of marketing : EJM
139
The journal of services marketing
133
Journal of travel and tourism marketing
132
Journal of marketing communications
129
International journal of contemporary hospitality management
125
Cogent business & management
120
Journal of hospitality marketing & management
116
International journal of internet marketing and advertising : IJIMA
115
International journal of consumer studies
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Journal of international consumer marketing
105
Journal of the Academy of Marketing Science
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of marketing
102
Journal of strategic marketing
101
Management science : journal of the Institute for Operations Research and the Management Sciences
100
Marketing intelligence & planning
100
International journal of advertising : the review of marketing communications
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Technological forecasting & social change : an international journal
97
Marketing letters : a journal of research in marketing
95
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
93
The service industries journal
92
Journal of promotion management : innovations in planning and applied research
90
The journal of consumer marketing
87
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Tourism management : research, policies, practice
85
Journal of fashion marketing and management
83
Journal of global marketing
82
Journal of marketing research : JMR
81
Journal of consumer research : JCR ; an interdisciplinary bimonthly
80
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ECONIS (ZBW)
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94
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1
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
2
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
3
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
4
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
5
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
6
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
7
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
8
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
9
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
10
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
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