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~isPartOf:"Journal of marketing management : MM"
~subject:"Anthropology"
~subject:"Customer satisfaction"
~type:"article"
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Search: subject_exact:"Customer orientation"
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Anthropology
Customer satisfaction
Beziehungsmarketing
80
Relationship marketing
80
Consumer behaviour
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Konsumentenverhalten
30
Brand image
14
Customer integration
14
Kundenintegration
14
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Journal of marketing management : MM
Journal of retailing and consumer services
257
Journal of business research : JBR
143
International journal of hospitality management
137
The journal of services marketing
108
Journal of hospitality marketing & management
64
The service industries journal
62
Journal of travel and tourism marketing
60
International journal of contemporary hospitality management
53
Tourism management : research, policies, practice
50
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
49
Cogent business & management
47
Journal of service research : JSR
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Services marketing quarterly
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Asia Pacific journal of marketing and logistics
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Journal of strategic marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
36
The TQM journal : the international review of organizational improvement
35
The international journal of bank marketing : IJBM
34
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
33
Journal of the Academy of Marketing Science
32
The journal of business & industrial marketing
32
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
International journal of electronic customer relationship management : IJECRM
30
Psychology & marketing
30
Journal of service research
27
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Total quality management & business excellence
24
European journal of marketing : EJM
23
International journal of electronic marketing and retailing : IJEMR
23
International journal of quality and service sciences
23
Journal of marketing
22
Journal of retailing
22
The international review of retail, distribution and consumer research
22
Journal of Asian finance, economics and business : JAFEB
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality and tourism insights
20
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
20
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ECONIS (ZBW)
16
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16
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1
Exploring the relationship between individual values and the customer orientation of front-line employees
Sousa, Carlos M. P.
;
Coelho, Filipe
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1653-1679
Persistent link: https://www.econbiz.de/10010235028
Saved in:
2
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
3
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
4
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
5
A critical examination of service loyalty measures
El-Manstrly, Dahlia
;
Harrison, Tina
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1834-1861
Persistent link: https://www.econbiz.de/10010235007
Saved in:
6
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
7
Development of a scale measuring childlike anthropomorphism in products
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10009733427
Saved in:
8
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
9
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
10
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
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