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~isPartOf:"Journal of marketing management : MM"
~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Internationales Marketing
Marketingtheorie
Marketing
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Marketing theory
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2010
1
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Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Journal of marketing management : MM
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Legends in marketing
8
Major theoretical debates and contemporary issues in marketing theory
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
International marketing ; Vol. 1
5
Proceedings series / American Marketing Association
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
SAGE library in marketing
4
Zeszyty naukowe
4
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Marketing intelligence & planning
3
New world marketing
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
The SAGE handbook of marketing ethics
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
AMA educators' proceedings
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Advances in international marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Changing the course of marketing : alternative paradigms for widening marketing theory
2
Critical marketing : defining the field
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Edward Elgar E-Book Archive
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Elgar original reference
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Fundamentals of marketing research ; Vol. 6
2
Global Management : mit 8 Tabellen
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Handbook of research on international advertising
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International marketing ; Vol. 3
2
International marketing in rapidly changing environments
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International marketing review
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of business research : JBR
2
Managing economic liberalisation in South Asia : directions for the 21th century
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ECONIS (ZBW)
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
2
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
3
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
4
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
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