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~isPartOf:"Journal of marketing management : MM"
~subject:"Knowledge management"
~subject:"Relationship marketing"
~subject:"Web 2.0-Technologien"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Knowledge management
Relationship marketing
Web 2.0-Technologien
Web 2.0 technologies
5
Consumer behaviour
4
Konsumentenverhalten
4
Social Web
4
Social web
4
Internet marketing
2
Online-Marketing
2
identity
2
user-generated content
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1990-1996
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Aufsatz in Zeitschrift
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DK
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Dunn, Katherine
1
Gannon, Valerie
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Gummerus, Johanna
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Harju, Anu A.
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Harness, David
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Houvinen, Annamari
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Liljander, Veronica
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Journal of marketing management : MM
HMD : Praxis der Wirtschaftsinformatik
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Psychology & marketing
14
International journal of information technology and management : IJITM
11
Journal of business research : JBR
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of organizational computing and electronic commerce
9
Journal of travel and tourism marketing
9
Management information systems : mis quarterly
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Journal of knowledge management
8
Journal of management information systems : JMIS
8
Public choice
8
Information systems research : ISR
7
International journal of internet marketing and advertising : IJIMA
7
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
7
Technological forecasting & social change : an international journal
7
The learning organization : TLO ; the international journal of critical studies in organizational learning
7
International journal of business information systems : IJBIS
6
Journal of vacation marketing : an international journal
6
Corporate communications : an international journal
5
JMM : the international journal on media management
5
Journal of communication management : an international journal
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Long range planning : LRP ; international journal of strategic management
5
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
5
Tourism management : research, policies, practice
5
Business horizons
4
Business process management journal
4
Decision support systems : DSS ; the international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information technology and management
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of advertising research
4
Journal of electronic commerce research : JECR
4
Journal of fashion marketing and management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of marketing education : JME
4
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ECONIS (ZBW)
5
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1
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
2
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
3
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
4
Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
Saved in:
5
How does the web make youth feel? : exploring the positive digital native rhetoric
Page, Kelly
;
DK
;
Mapstone, Mark
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1345-1366
Persistent link: https://www.econbiz.de/10008810651
Saved in:
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