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~isPartOf:"Journal of marketing management : MM"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Tiere"
~subject:"emotions"
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Emotion
31
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17
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6
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Journal of marketing management : MM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Discussion paper series / IZA
9
Games
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Human relations : towards the integration of the social sciences
9
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Qualitative market research : an international journal
6
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European Sport management quarterly : ESMQ
4
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Jena economic research papers
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Journal of consumer behaviour : an international research review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
4
Journal of retailing and consumer services
4
Journal of service research : JSR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Administrative Sciences : open access journal
3
Corporate social responsibility and environmental management
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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International journal of advertising : the quarterly review of marketing communications
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International journal of services, economics and management
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ECONIS (ZBW)
14
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1
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
2
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
3
Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie
;
Aleti, Torgeir
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
Saved in:
4
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
5
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
6
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
7
Emotions and dissonance in "ethical" consumption choices
Gregory-Smith, Diana
;
Smith, Andrew
;
Winklhofer, Heidi
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1201-1223
Persistent link: https://www.econbiz.de/10010209654
Saved in:
8
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
9
The sadness of lives and the comfort of things : goods as evocative objects in bereavement
Turley, Darach
;
O'Donohoe, Stephanie
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1331-1353
Persistent link: https://www.econbiz.de/10009702003
Saved in:
10
Social contagion effects in experiential information exhange on bulleting board systems
Huang, Lei
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003984924
Saved in:
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