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~isPartOf:"Journal of marketing management : MM"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing management : MM
The journal of technology transfer
48
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30
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Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
Saved in:
2
Market subjectivity and neoliberal governmentality in higher education
Varman, Rohit
;
Saha, Biswatosh
;
Skålén, Per
- In:
Journal of marketing management : MM
27
(
2011
)
11/12
,
pp. 1163-1185
Persistent link: https://www.econbiz.de/10009387532
Saved in:
3
The consumerist turn in higher education : policy aspirations and outcomes
Naidoo, Rajani
;
Shankar, Avi
;
Veer, Ekant
- In:
Journal of marketing management : MM
27
(
2011
)
11/12
,
pp. 1142-1162
Persistent link: https://www.econbiz.de/10009387533
Saved in:
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