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~isPartOf:"Journal of marketing management : MM"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
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Brand management
4
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4
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4
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3
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3
social media
2
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1
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Journal of marketing management : MM
Peace economics, peace science and public policy
23
Premier reference source
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Springer eBook Collection
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International journal of economics and financial issues : IJEFI
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10
Bridging measurement challenges and analytical needs of external statistics: evolution or revolution? : proceedings of the IFC Conference on external statistics, Lisbon, Portugal, 17-18 February 2020
10
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Harnessing tangible and intangible assets in the context of European integration and globalization ; Volume 1
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Aktuelle Fragen der Entwicklungspolitik : Antworten und Perspektiven ; [... der 4. Weingartener Tagung "Entwicklungszusammenarbeit im 21. Jahrhundert: Wissenschaft und Praxis im Dialog" ...]
7
Business horizons
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Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
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Finance for food : towards new agricultural and rural finance ; [this book is the result of the Symposium "Finance for Food"]
7
Globalization : strategies and effects
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Handbook of research on integrating social media into strategic marketing
7
Herausforderungen des globalen Wandels für Agrarentwicklung und Welternährung : 52. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 26. bis 28. September 2012
7
International journal of sport finance
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1
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
2
Big Data is watching you : opportunities and challenges from the perspective of young adult consumers in Russia
Lichy, Jessica
;
Kachour, Maher
;
Khvatova, Tatiana
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 719-741
Persistent link: https://www.econbiz.de/10011746380
Saved in:
3
Advocating community integrated destination marketing planning in heritage destinations : the case of York
Paddison, Brendan
;
Biggins, Rebecca
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 835-857
Persistent link: https://www.econbiz.de/10011746435
Saved in:
4
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New
World
of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
Saved in:
5
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
6
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
7
Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian
;
Temperley, John
;
Lima, Anderson
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
Saved in:
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