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~isPartOf:"Journal of marketing management : MM"
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Search: "Customer relationship management"
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Beziehungsmarketing
82
Relationship marketing
82
Consumer behaviour
31
Konsumentenverhalten
31
Customer integration
15
Kundenintegration
15
Brand image
14
Markenimage
14
Brand management
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
11
Marketing management
10
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
8
Service quality
8
USA
7
United States
7
Anthropologie
6
Anthropology
6
Customer value
6
Emotion
6
Kundenwert
6
Lieferantenmanagement
6
Supplier relationship management
6
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Brand loyalty
5
Complaint management
5
Großbritannien
5
Markentreue
5
United Kingdom
5
Value creation
5
Advertising effects
4
Werbewirkung
4
co-creation
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English
82
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Buttle, Francis A.
3
Conduit, Jodie
3
Hollebeek, Linda D.
3
Ang, Lawrence
2
Dessart, Laurence
2
Hart, Cathy
2
Hewer, Paul
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
Uncles, Mark D.
2
Ali, Maged
1
Amonini, Claudia
1
Andrews, Lynda
1
Attmann, Julianne
1
Baron, Steve
1
Battor, Mohamed
1
Battor, Moustafa
1
Baumann, Jasmin
1
Bick, Geoffrey N. C.
1
Boshoff, Christo
1
Bowden, Jana
1
Braun, Jakob
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Brown, Stephen
1
Brownlie, Douglas
1
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1
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1
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1
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1
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1
Cayla, Julien
1
Celuch, Kevin
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Christodoulides, George
1
Coelho, Filipe
1
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Journal of marketing management : MM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
82
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71
"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
Saved in:
72
A broader concept of relationships : identifying new forms of consumer-provider interactions in Egyptian financial services
Elsharnouby, Tamer
;
Parsons, Elizabeth
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1367-1388
Persistent link: https://www.econbiz.de/10008810647
Saved in:
73
The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients
Frow, Penelope
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 243-265
Persistent link: https://www.econbiz.de/10003458973
Saved in:
74
Service marketing and subjectivity: the shaping of customer-oriented employees
Skålén, Per
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 795-809
Persistent link: https://www.econbiz.de/10003886242
Saved in:
75
Political relationship marketing : some macro/micro thoughts
Henneberg, Stephen C.
;
O'Shaughnessy, Nicholas Jackson
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 5-29
Persistent link: https://www.econbiz.de/10003830946
Saved in:
76
Increasing shareholder value through building customer and brand equity
Bick, Geoffrey N. C.
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 117-141
Persistent link: https://www.econbiz.de/10003831025
Saved in:
77
Examining the theoretical influences of customer valuation metrics
Weir, Kenneth
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
Saved in:
78
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
Saved in:
79
In praise of retrospective surveys
East, Robert
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 929-944
Persistent link: https://www.econbiz.de/10003786741
Saved in:
80
Double play: creating the sport customer experience using an interdisciplinary framework for managing service employees
Miller, Janice S.
;
Johnson, Scott A.
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 87-112
Persistent link: https://www.econbiz.de/10003677988
Saved in:
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