Double play: creating the sport customer experience using an interdisciplinary framework for managing service employees
Year of publication: |
2008
|
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Authors: | Miller, Janice S. ; Johnson, Scott A. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 1/2, p. 87-112
|
Subject: | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing |
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