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~isPartOf:"Journal of marketing management : MM"
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Search: subject:"Consumer preferences"
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Consumer behaviour
307
Konsumentenverhalten
307
Brand management
49
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
Social Web
31
Social web
31
Großbritannien
27
United Kingdom
27
Internet marketing
22
Marketing management
22
Marketingmanagement
22
Online-Marketing
22
Brand
19
Market research
19
Marktforschung
19
Markenartikel
18
Emotion
17
Personality psychology
16
Persönlichkeitspsychologie
16
Environmental consciousness
15
Umweltbewusstsein
15
Cognition
12
Customer integration
12
Kognition
12
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12
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12
Sustainability
12
Sustainable development
12
Nachhaltigkeit
11
Viral marketing
11
Virales Marketing
11
China
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Gender
10
Geschlecht
10
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307
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307
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7
Conference paper
7
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7
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7
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2
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1
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1
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English
307
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
Cova, Bernard
2
Cronin, James
2
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Journal of marketing management : MM
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of consumer studies
762
International journal of hospitality management
723
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
534
Working paper / National Bureau of Economic Research, Inc.
446
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
389
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
SpringerLink / Bücher
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of marketing
290
Journal of consumer behaviour : an international research review
285
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
307
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1
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307
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1
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
2
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
3
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
4
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
5
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
6
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
7
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
8
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
Saved in:
9
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
10
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
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