//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social-Media"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
71
Social web
71
Internet marketing
46
Online-Marketing
46
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
22
Markenführung
22
Viral marketing
19
Virales Marketing
19
social media
18
Beziehungsmarketing
11
Relationship marketing
11
Marketing management
10
Marketingmanagement
10
Brand image
9
Markenimage
9
Social network
9
Soziales Netzwerk
9
E-commerce
8
Electronic Commerce
8
Virtual reality
8
Virtuelle Realität
8
Advertising
6
Customer integration
6
Kundenintegration
6
Werbung
6
netnography
6
Advertising effects
5
Internet
5
Online retailing
5
Online-Handel
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
Werbewirkung
5
Confidence
4
Customer satisfaction
4
Digitalisierung
4
Digitization
4
Großbritannien
4
more ...
less ...
Online availability
All
Undetermined
42
Type of publication
All
Article
93
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
96
Aufsatz in Zeitschrift
96
Collection of articles of several authors
3
Conference paper
3
Konferenzbeitrag
3
Sammelwerk
3
Case study
2
Conference proceedings
2
Fallstudie
2
Konferenzschrift
2
more ...
less ...
Language
All
English
96
Author
All
Dessart, Laurence
3
Calder, Bobby J.
2
Denegri-Knott, Janice
2
Dholakia, Nikhilesh
2
Gironda, John T.
2
Golf-Papez, Maja
2
Harrigan, Paul
2
Kerrigan, Finola
2
Korgaonkar, Pradeep K.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Michaelidou, Nina
2
Molesworth, Mike
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Reyes, Ian
2
Valos, Michael J.
2
Veer, Ekant
2
Veloutsou, Cleopatra
2
Abosag, Ibrahim
1
Andrews, Lynda
1
Archer-Brown, Chris
1
Arvidsson, Adam
1
Baile, Serge
1
Barn, Sukhbinder S.
1
Beatson, Amanda T.
1
Bell, Jim
1
Bian, Dong
1
Bianchi, Constanza
1
Bogt, Tom ter
1
Bolat, Elvira
1
Borgerson, Janet L.
1
Bourlakis, Michael
1
Breitsohl, Jan
1
Breitsohl, Jan Christian
1
Brettel, Malte
1
Brown, Stephen D.
1
Buhalis, Dimitrios
1
more ...
less ...
Institution
All
Academy of Marketing
2
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of management information systems : JMIS
149
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
138
Springer eBook Collection
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Psychology & marketing
129
International journal of hospitality management
124
Journal of internet commerce
116
Electronic commerce research
115
International journal of electronic marketing and retailing : IJEMR
109
Industrial marketing management : the international journal for industrial and high-tech firms
108
Business horizons
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
99
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
International journal of advertising : the quarterly review of marketing communications
85
Journal of marketing
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
HMD : Praxis der Wirtschaftsinformatik
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
CESifo working papers
75
more ...
less ...
Source
All
ECONIS (ZBW)
96
Showing
1
-
10
of
96
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emoji rhetoric : a
social
media
influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
2
Implementing
social
media
marketing strategically : an empirical assessment
Tafesse, Wondwesen
;
Wien, Anders
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011935079
Saved in:
3
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated
social
media
content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
4
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
5
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
6
Brand engagement on
social
media
: will firms'
social
media
efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
7
Integrating
social
media
within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
8
Corporte conflict management on
social
media
brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
10
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->