Implementing social media marketing strategically : an empirical assessment
Wondwesen Tafesse and Anders Wien
| Year of publication: |
August 2018
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|---|---|
| Authors: | Tafesse, Wondwesen ; Wien, Anders |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 9/10, p. 732-749
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| Subject: | Social media marketing | social media implementation | social media strategy | social media performance | marketing performance | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2018.1482365 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011935079