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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
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Historical research in marketing theory and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
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Tales of prospects past : on strategic fallacies and uncertainty in technology forecasting
Brownlie, Douglas
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 401-429
Persistent link: https://www.econbiz.de/10003874122
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