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~isPartOf:"Journal of marketing research"
~subject:"Advertising effects"
~subject:"Mobile Anwendung"
~subject:"Mobile Business"
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Advertising effects
Mobile Anwendung
Mobile Business
Consumer behaviour
4
Konsumentenverhalten
4
Mobile Marketing
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Internet marketing
3
Online-Marketing
3
mobile marketing
3
Mobile business
2
Mobile phone
2
Mobiltelefon
2
Online retailing
2
Online-Handel
2
Advertising
1
Beziehungsmarketing
1
Confidence
1
Distribution channel
1
Innovation adoption
1
Innovationsakzeptanz
1
Mobile application
1
Relationship marketing
1
Vertrauen
1
Vertriebsweg
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Werbung
1
attention
1
customization
1
difference-in-differences
1
digitization
1
diversity
1
mobile advertising
1
mobile apps
1
multichannel marketing
1
online reviews
1
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Grewal, Lauren
1
Gu, Xian
1
Kannan, P. K.
1
Rafieian, Omid
1
Stephen, Andrew T.
1
Yoganarasimhan, Hema
1
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Journal of marketing research
International journal of internet marketing and advertising : IJIMA
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
Journal of business research : JBR
6
SpringerLink / BĂĽcher
6
Business horizons
5
Journal of advertising research
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Apps management and e-commerce transactions in real-time
3
Digital advertising : theory and research
3
Handbook of research on mobile marketing management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing communications
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic commerce : IJEC
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
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ECONIS (ZBW)
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1
Variety effects in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10013389198
Saved in:
2
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
3
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
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