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~isPartOf:"Journal of marketing research"
~subject:"Aesthetics"
~subject:"Product quality"
~subject:"United States"
~subject:"authenticity"
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Aesthetics
Product quality
United States
authenticity
Product design
8
Produktgestaltung
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Consumer behaviour
5
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5
product design
4
Brand image
3
Brand management
3
Markenführung
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Markenimage
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Markenartikel
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aesthetics
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brand equity
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branding
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logo design
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Fuchs, Matthias
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Landwehr, Jan Rüdiger
1
Luffarelli, Jonathan
1
Mahmood, Ammara
1
Mukesh, Mudra
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Schreier, Martin
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Journal of marketing research
International journal of production research
26
The journal of product innovation management : an international publication of the Product Development & Management Association
13
International journal of production economics
12
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
9
International journal of product development : IJPD
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of retailing and consumer services
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of fashion marketing and management
6
Psychology & marketing
6
Faculty & research / Insead : working paper series
5
International journal of industrial organization
5
Working paper / National Bureau of Economic Research, Inc.
5
European journal of marketing : EJM
4
Harvard business review : HBR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
4
Product lifecycle management : emerging solutions and challenges for global networked enterprise ; [proceedings of the International Conference on Product Life Cycle Management (PLM' 05) held at the Lumière University in the city of Lyon, France during the 11 - 13th July 2005]
4
The Routledge handbook of sustainable product design
4
The journal of industrial economics
4
Creativity and innovation management
3
Enterprise information systems
3
Europäische Hochschulschriften / 5
3
International journal of product lifecycle management : IJPLM
3
International journal of productivity and quality management : IJPQM
3
International journal of quality & reliability management
3
International journal of six sigma and competitive advantage : IJSSCA
3
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Modelling and management of engineering processes : [First International Conference on the Modelling and Management of Engineering Processes ; MMEP 2010]
3
NBER Working Paper
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Research technology management : RTM
3
Software for people : fundamentals, trends and best practices
3
The Canadian journal of economics
3
The journal of business : B
3
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ECONIS (ZBW)
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Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
2
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
3
Let the logo do the talking : the influence of logo descriptiveness on brand equity
Luffarelli, Jonathan
;
Mukesh, Mudra
;
Mahmood, Ammara
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 862-878
Persistent link: https://www.econbiz.de/10012177663
Saved in:
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