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Viswanathan, Madhu
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Journal of marketing research
Journal of business research : JBR
13
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
13
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of Business Research
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Journal of public policy & marketing
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Journal of Consumer Affairs
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Journal of marketing
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Journal of marketing management : MM
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Psychology & marketing
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Advances in international management
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Journal of marketing research : JMR
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Journal of retailing
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Product and market development for subsistence marketplaces
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Education in the Asia-Pacific region : issues, concerns prospects
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European Journal of Marketing
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Future-focused strategic marketing
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Handbook of consumer psychology
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Product Innovation Management
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global marketing
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Journal of teaching in international business
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Marketing theory
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Marketing to the poor : creating value
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Measurement in marketing
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Next generation business strategies for the base of the pyramid : new approaches for building mutual value
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Strategic management journal
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
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The journal of consumer marketing
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Transformative consumer research for personal and collective well-being
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Working paper series : WPS
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Money-back guarantees and service quality : the marketing of in vitro fertilization services
Yu, Shan
;
Ghosh, Mrinal K.
;
Viswanathan, Madhu
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 659-673
Persistent link: https://www.econbiz.de/10013258080
Saved in:
2
Do activity-based incentive plans work? : evidence from a large-scale field intervention
Rao, Raghunath Singh
;
Viswanathan, Madhu
;
John, George
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 686-704
Persistent link: https://www.econbiz.de/10012593936
Saved in:
3
The performance impact of core-component outsourcing : insights from the LCD TV industry
Viswanathan, Madhu
;
Mukherji, Prokriti
;
Narasimhan, Om
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 801-826
Persistent link: https://www.econbiz.de/10012593946
Saved in:
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