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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Legends in marketing"
~person:"Albers, Sönke"
~person:"Kotler, Philip"
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Albers, Sönke
Kotler, Philip
Sheth, Jagdish N.
65
Kumar, V.
22
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11
Malhotra, Naresh K.
11
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Wind, Yoram
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6
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Rao, Vithala R.
6
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5
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Kahn, Barbara E.
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4
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Kamakura, Wagner A.
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Srinivasan, Shuba
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Srinivasan, V.
4
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Journal of marketing research : JMR
Legends in marketing
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
10
Always learning
7
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
7
wi - Wirtschaft
6
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
SpringerLink / Bücher
4
Betriebswirtschaftslehre für Technologie und Innovation
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Digitale Fachbibliothek
2
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Handbook of business-to-business marketing
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Kommunikation heute und morgen
2
MSI reports : working paper series
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Springer Business Cases
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Always Learning
1
Arbeitspapiere des Instituts für Betriebswirtschaftslehre der Universität Kiel
1
Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Betriebswirtschaftslehre und betriebliche Praxis : Festschrift für Horst Seelbach zum 65. Geburtstag
1
Business for Professionals
1
Competitive strategic management
1
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ECONIS (ZBW)
14
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1
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of
14
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date (oldest first)
1
A meta-analysis of
marketing
communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Legends in
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
3
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
4
The social and ethical side of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
5
Broadening the concept and applications of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
6
Marketing
in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
7
Globalization and international
marketing
competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
Saved in:
8
Strategic
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
9
Improving the role and practice of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
Saved in:
10
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
1
2
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