//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"The journal of business & industrial marketing"
~person:"Bettis-Outland, Harriette"
~subject:"Marketing management"
~subject:"New product development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
New product development
Marketingmanagement
3
Messebeteiligung
3
Trade fair participation
3
Beziehungsmarketing
1
Consumer behaviour
1
Firm performance
1
Information dissemination
1
Informational efficiency
1
Informationseffizienz
1
Informationsverbreitung
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Messe
1
Relationship marketing
1
Supplier relationship management
1
Trade fair
1
USA
1
United States
1
Unternehmenserfolg
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
3
Author
All
Bettis-Outland, Harriette
Homburg, Christian
12
Kuß, Alfred
11
Tomczak, Torsten
8
Reinecke, Sven
6
Johnston, Wesley J.
5
Krohmer, Harley
5
Granot, Elad
3
Heerde, Harald J. van
3
Karjaluoto, Heikki
3
Kleinaltenkamp, Michael
3
Tropp, Jörg
3
Unger, Fritz
3
Berndt, Ralph
2
Busch, Rainer
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Fantapié Altobelli, Claudia
2
Faßnacht, Martin
2
Fuchs, Wolfgang
2
Garry, Tony
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Herrmann, Andreas
2
Hsu, Yen
2
Huber, Frank
2
Jäger, Uwe
2
Kirchgeorg, Manfred
2
Kreutzer, Ralf T.
2
Kumar, V.
2
Lindgreen, Adam
2
Merigo, Jose Maria
2
O'Cass, Aron
2
Pöllmann, Lorenz
2
Sander, Matthias
2
Simon, Hermann
2
Steenkamp, Jan-Benedict E. M.
2
Sudhir, K.
2
Terho, Harri
2
Ulkuniemi, Pauliina
2
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Lehrbuch
The journal of business & industrial marketing
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette
;
Johnston, Wesley J.
;
Wilson, …
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
Saved in:
2
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
3
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->