Using trade show information to enhance company success : an empirical investigation
Year of publication: |
2012
|
---|---|
Authors: | Bettis-Outland, Harriette ; Johnston, Wesley J. ; Wilson, R. Dale |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 5, p. 384-391
|
Subject: | Messebeteiligung | Trade fair participation | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | USA | United States |
-
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C, (2014)
-
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha, (2012)
-
Ueding, Ralf, (1998)
- More ...
-
Using trade show information to enhance company success: an empirical investigation
Bettis-Outland, Harriette, (2012)
-
Can artificial neural network models be used to improve the analysis of B2B marketing research data?
Wilson, R. Dale, (2019)
-
Trade show networks, trust and organizational learning : the effect of network ties
Bettis-Outland, Harriette, (2020)
- More ...