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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"The journal of business & industrial marketing"
~person:"Hsu, Yen"
~subject:"Marketing management"
~subject:"New product development"
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Journal of marketing research : JMR
Lehrbuch
The journal of business & industrial marketing
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A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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Design innovation and marketing strategy in successful product competition
Hsu, Yen
- In:
The journal of business & industrial marketing
26
(
2011
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10009010571
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