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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Proceedings of the Winter Conference of the American Marketing Association"
~person:"Cardozo, Richard N."
~person:"Kollat, David T."
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Cardozo, Richard N.
Kollat, David T.
Nicosia, Francesco M.
4
Willett, Ronald P.
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3
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Journal of marketing research : JMR
Proceedings of the Winter Conference of the American Marketing Association
Holt, Rinehart and Winston marketing series
2
Consumer behavior : contemporary research in action
1
Holt-Saunders international editions
1
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ECONIS (ZBW)
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1
Impulse purchasing as a special case of customer decision making
Willett, Ronald P.
;
Kollat, David T.
- In:
Proceedings of the Winter Conference of the American …
(
1964
),
pp. 212-228
Persistent link: https://www.econbiz.de/10003606018
Saved in:
2
Current problems in consumer behavior research
Kollat, David T.
;
Engel, James F.
;
Blackwell, Roger D.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 327-332
Persistent link: https://www.econbiz.de/10002234323
Saved in:
3
Customer impulse purchasing behavior
Kollat, David T.
;
Willett, Ronald P.
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10002234325
Saved in:
4
An experimental study of customer effort, expectation, and satisfaction
Cardozo, Richard N.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 244-249
Persistent link: https://www.econbiz.de/10001976295
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