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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The TQM journal : the international review of organizational improvement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer equity"
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Customer value
23
Kundenwert
23
Beziehungsmarketing
17
Relationship marketing
17
Consumer behaviour
10
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10
Dienstleistungsqualität
6
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customer lifetime value
5
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Aufsatz in Zeitschrift
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Kumar, V.
4
Al Haj Eid, Mohammad Badi’
2
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2
Sunder, Sarang
2
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1
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1
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1
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Journal of marketing research : JMR
The TQM journal : the international review of organizational improvement
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of creating value
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Harvard business review : HBR
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
Harvard-Business-Manager : das Wissen der Besten
8
Journal of business-to-business marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
23
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23
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1
The impact of digitalization on marketing activities in manufacturing companies
Conti, Emanuela
;
Camillo, Furio
;
Pencarelli, Tonino
- In:
The TQM journal : the international review of …
35
(
2023
)
9
,
pp. 59-82
Persistent link: https://www.econbiz.de/10014460338
Saved in:
2
Customer lifetime value : the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants
Dandis, Ala' Omar
;
Al Haj Eid, Mohammad Badi’
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2526-2546
Persistent link: https://www.econbiz.de/10014458533
Saved in:
3
Incorporating customer profitability analysis into quality management systems
Sedevich-Fons, Leonardo
- In:
The TQM journal : the international review of …
34
(
2022
)
6
,
pp. 1506-1526
Persistent link: https://www.econbiz.de/10014320876
Saved in:
4
Understanding customers hospital experience and value co-creation behavior
Samsa, Çağlar
;
Yüce, Alpaslan
- In:
The TQM journal : the international review of …
34
(
2022
)
6
,
pp. 1860-1876
Persistent link: https://www.econbiz.de/10014320955
Saved in:
5
Service quality, customer satisfaction and customer value : holistic determinants of loyalty and word-of-mouth in services
Marcos, Anabela Maria Bello de Figueiredo
;
Coelho, Arnaldo
- In:
The TQM journal : the international review of …
34
(
2022
)
5
,
pp. 957-978
Persistent link: https://www.econbiz.de/10013537675
Saved in:
6
Customer lifetime value : investigating the factors affecting attitudinal and behavioural brand loyalty
Dandis, Ala' Omar
;
Al Haj Eid, Mohammad Badi’
- In:
The TQM journal : the international review of …
34
(
2022
)
3
,
pp. 476-493
Persistent link: https://www.econbiz.de/10013338048
Saved in:
7
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
8
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
9
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
10
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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