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~isPartOf:"Journal of marketing research : JMR"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"mul"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Volatility"
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
Online-Marketing
Volatility
Marktforschung
175
Market research
172
Theorie
86
Theory
86
Experiment
76
Advertising effects
63
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63
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62
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62
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55
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55
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48
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45
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Dhar, Ravi
11
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10
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7
Gijsbrechts, Els
6
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5
Heerde, Harald J. van
5
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5
Pieters, Rik
5
Tucker, Catherine
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4
Aribarg, Anocha
4
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4
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4
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4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Mela, Carl F.
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Nelson, Leif D.
4
Patrick, Vanessa M.
4
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Simonson, Itamar
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Thomas, Manoj
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Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Danaher, Peter J.
3
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3
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Journal of marketing research : JMR
Journal of business research : JBR
2,403
Journal of retailing and consumer services
2,083
NBER working paper series
1,026
Working paper / National Bureau of Economic Research, Inc.
915
International journal of hospitality management
872
NBER Working Paper
811
International journal of consumer studies
771
Energy economics
750
Psychology & marketing
713
Finance research letters
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Applied economics
544
Industrial marketing management : the international journal for industrial and high-tech firms
517
Management science : journal of the Institute for Operations Research and the Management Sciences
488
Asia Pacific journal of marketing and logistics
436
International review of financial analysis
431
Discussion paper / Centre for Economic Policy Research
426
Journal of banking & finance
417
European journal of marketing : EJM
413
The journal of product & brand management
413
Tourism management : research, policies, practice
411
Economics letters
403
Journal of travel and tourism marketing
397
Economic modelling
394
International review of economics & finance : IREF
394
Working paper
391
Applied economics letters
386
Journal of the Academy of Marketing Science
385
The journal of brand management : an international journal
385
Journal of marketing
383
Journal of marketing management : MM
381
The journal of services marketing
371
European Journal of Marketing
366
Journal of Consumer Marketing
366
CESifo working papers
362
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
361
The journal of futures markets
360
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
358
Cogent business & management
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ECONIS (ZBW)
394
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1
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10
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394
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1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
7
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
8
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
9
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
10
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
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