Efficient large-scale internet media selection optimization for online display advertising
Year of publication: |
August 2018
|
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Authors: | Paulson, Courtney ; Luo, Lan ; James, Gareth M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 4, p. 489-506
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Subject: | online display advertising | Internet media selection | programmatic advertising | real-time bidding | constrained convex optimization | Online-Marketing | Internet marketing | Internet | Werbung | Advertising | Werbewirkung | Advertising effects | Nichtlineare Optimierung | Nonlinear programming |
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