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~isPartOf:"Journal of marketing research : JMR"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Präferenztheorie"
~subject:"Volatility"
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Consumer behaviour
Konsumentenverhalten
Online-Marketing
Präferenztheorie
Volatility
Marktforschung
175
Market research
172
Theorie
86
Theory
86
Experiment
76
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63
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62
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55
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55
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48
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Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
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5
Heerde, Harald J. van
5
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5
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4
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4
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4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
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4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
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Sevilla, Julio
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Simonson, Itamar
4
Thomas, Manoj
4
Zauberman, Gal
4
Zhao, Yi
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Aribarg, Anocha
3
Ariely, Dan
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Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Danaher, Peter J.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
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Journal of marketing research : JMR
Journal of business research : JBR
2,134
Journal of retailing and consumer services
1,968
NBER working paper series
1,122
Working paper / National Bureau of Economic Research, Inc.
990
NBER Working Paper
888
International journal of consumer studies
765
International journal of hospitality management
761
Energy economics
758
Psychology & marketing
690
Finance research letters
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Applied economics
558
Economics letters
552
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Discussion paper / Centre for Economic Policy Research
461
CESifo working papers
447
Working paper
437
International review of financial analysis
432
Journal of banking & finance
416
Economic modelling
410
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
400
Applied economics letters
398
International review of economics & finance : IREF
398
Journal of econometrics
375
European journal of marketing : EJM
369
European Journal of Marketing
366
Journal of Consumer Marketing
365
The journal of brand management : an international journal
364
The journal of futures markets
362
Journal of economic behavior & organization : JEBO
360
Tourism management : research, policies, practice
353
Journal of travel and tourism marketing
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of marketing communications
342
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
340
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Technological forecasting & social change : an international journal
333
Journal of marketing management : MM
331
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ECONIS (ZBW)
371
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1
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371
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1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
8
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
9
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
10
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
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