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~isPartOf:"Journal of marketing research : JMR"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Präferenztheorie"
~subject:"Volatility"
~subject:"Werbewirkung"
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Consumer behaviour
Konsumentenverhalten
Präferenztheorie
Volatility
Werbewirkung
Marktforschung
175
Market research
172
Theorie
86
Theory
86
Experiment
76
Advertising effects
63
USA
62
United States
62
Brand management
55
Markenführung
55
Beziehungsmarketing
48
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48
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45
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45
Internet marketing
44
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44
Theory of preferences
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Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
6
Pieters, Rik
6
Wedel, Michel
6
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5
LeBoeuf, Robyn A.
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Zhao, Min
5
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4
Aribarg, Anocha
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Danaher, Peter J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Luo, Lan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Sevilla, Julio
4
Simonson, Itamar
4
Steenkamp, Jan-Benedict E. M.
4
Thomas, Manoj
4
Tucker, Catherine
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Zauberman, Gal
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Zhao, Yi
4
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3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Chen, Xinlei
3
Cutright, Keisha M.
3
Etkin, Jordan
3
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Journal of marketing research : JMR
Journal of business research : JBR
2,072
Journal of retailing and consumer services
1,950
NBER working paper series
1,120
Working paper / National Bureau of Economic Research, Inc.
992
NBER Working Paper
891
International journal of consumer studies
766
Energy economics
758
International journal of hospitality management
738
Psychology & marketing
722
Finance research letters
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
Applied economics
558
Economics letters
550
Management science : journal of the Institute for Operations Research and the Management Sciences
468
Discussion paper / Centre for Economic Policy Research
460
CESifo working papers
433
Working paper
431
International review of financial analysis
430
Journal of banking & finance
416
Economic modelling
411
Applied economics letters
400
Asia Pacific journal of marketing and logistics
398
The journal of product & brand management
398
International review of economics & finance : IREF
395
European journal of marketing : EJM
386
Journal of advertising research
378
Journal of econometrics
374
European Journal of Marketing
366
Journal of Consumer Marketing
365
The journal of futures markets
362
The journal of brand management : an international journal
360
Journal of economic behavior & organization : JEBO
358
Journal of marketing communications
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
335
Journal of international consumer marketing
330
The North American journal of economics and finance : a journal of financial economics studies
330
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
329
Journal of travel and tourism marketing
328
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ECONIS (ZBW)
375
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1
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375
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1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
8
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
9
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
10
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
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