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~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~type:"article"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Book review"
~type_genre:"Conference proceedings"
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Subject
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Consumer behaviour
Internet marketing
Konsumentenverhalten
342
Market research
172
Marktforschung
172
Theorie
85
Theory
85
Experiment
76
Advertising effects
63
Werbewirkung
63
USA
61
United States
61
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Advertising
45
Werbung
45
Online-Marketing
44
Präferenztheorie
44
Theory of preferences
44
Brand image
43
Markenimage
43
Emotion
41
Marketing management
41
Marketingmanagement
41
Bayes-Statistik
37
Bayesian inference
37
Cognition
36
Kognition
36
Sales promotion
35
Verkaufsförderung
35
Viral marketing
32
Virales Marketing
32
Social Web
31
Social web
31
Preismanagement
30
Pricing strategy
30
Decision under uncertainty
28
Entscheidung unter Unsicherheit
28
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Online availability
All
Undetermined
94
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
Book review
Conference proceedings
Aufsatz in Zeitschrift
363
Case study
1
Fallstudie
1
Language
All
English
Author
All
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Berger, Jonah
5
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Pieters, Rik
5
Tucker, Catherine
5
Wedel, Michel
5
Zhao, Min
5
Amir, On
4
Bettman, James R.
4
Bucklin, Randolph E.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Ariely, Dan
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Danaher, Peter J.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
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Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
2,012
Journal of retailing and consumer services
1,964
International journal of hospitality management
758
International journal of consumer studies
750
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Asia Pacific journal of marketing and logistics
399
The journal of product & brand management
397
Management science : journal of the Institute for Operations Research and the Management Sciences
377
European journal of marketing : EJM
368
The journal of brand management : an international journal
350
Tourism management : research, policies, practice
342
Journal of travel and tourism marketing
341
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Journal of marketing communications
334
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
332
Journal of marketing management : MM
323
Journal of international consumer marketing
318
Journal of retailing
313
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
312
Technological forecasting & social change : an international journal
309
Marketing letters : a journal of research in marketing
303
Cogent business & management
302
Journal of marketing
296
International journal of retail & distribution management
291
Journal of fashion marketing and management
287
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
283
Journal of the Academy of Marketing Science
282
International journal of contemporary hospitality management
280
The international review of retail, distribution and consumer research
273
Journal of business ethics : JOBE
269
International journal of internet marketing and advertising : IJIMA
268
Journal of hospitality marketing & management
266
The journal of services marketing
263
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
260
Marketing intelligence & planning
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Young consumers : insight and ideas for responsible marketers
251
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Source
All
ECONIS (ZBW)
363
Showing
1
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10
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363
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1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
8
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
9
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
10
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
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