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~isPartOf:"Journal of marketing research : JMR"
~person:"Zhao, Yi"
~source:"econis"
~subject:"Konsumentenverhalten"
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Consumer behaviour
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1995-1997
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Australia
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Beziehungsmarketing
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Customer value
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Zhao, Yi
Dhar, Ravi
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Kumar, V.
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Gijsbrechts, Els
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5
LeBoeuf, Robyn A.
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Zhao, Min
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Sevilla, Julio
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Simonson, Itamar
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Thomas, Manoj
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Wedel, Michel
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Zauberman, Gal
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Bijmolt, Tammo H. A.
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Bradlow, Eric T.
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Bronnenberg, Bart J.
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Che, Hai
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Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
4
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
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