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~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Arbeitsmarktdiskriminierung"
~subject:"Compensation system"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
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Arbeitsmarktdiskriminierung
Compensation system
Consumer behaviour
Internet marketing
Feldforschung
22
Field research
22
Konsumentenverhalten
14
field experiment
14
Experiment
13
field experiments
8
Advertising effects
7
Online-Marketing
7
Werbewirkung
7
Advertising
4
Werbung
4
Beziehungsmarketing
3
Relationship marketing
3
Salespeople
3
Social Web
3
Social web
3
Vergütungssystem
3
Verkaufspersonal
3
pricing
3
Customers
2
Dauerhafte Konsumgüter
2
Durable goods
2
Kunden
2
Leistungsanreiz
2
Mobile Business
2
Mobile business
2
Mobile communications
2
Mobilkommunikation
2
Performance incentive
2
advertising effectiveness
2
churn/retention
2
digital advertising
2
purchase funnel
2
2D:4D digit ratio
1
Allocation
1
Allokation
1
Arbeitsleistung
1
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Article
19
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19
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English
19
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John, George
2
Mela, Carl F.
2
Narasimhan, Om
2
Ariely, Dan
1
Ascarza, Eva
1
Bart, Yakov
1
Bettman, James R.
1
Bone, Sterling A.
1
Bronnenberg, Bart J.
1
Bucklin, Randolph E.
1
Busse, Meghan R.
1
Chen, Yuxin
1
Chiang, Jeongwen
1
Chung, Doug J.
1
Danielson, Matthew
1
DeTienne, Kristen Bell
1
Dubé, Jean-Pierre
1
Ebbes, Peter
1
Edell, Julie A.
1
Fombelle, Paul W.
1
Gong, Shiyang
1
Hoban, Paul R.
1
Israeli, Ayelet
1
Jiang, Xuping
1
Johnson, Garrett A.
1
Johnson, Karen H.
1
Jung, Minah H.
1
Kannan, P. K.
1
Keller, Punam Anand
1
Kishore, Sunil
1
Krishna, Aradhna
1
Kumar, V.
1
Lemon, Katherine N.
1
Lewis, Randall A.
1
Li, Hongshuang
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Li, Xiaolin
1
Liljenquist, Katie A.
1
McFerran, Brent
1
Mochon, Daniel
1
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Journal of marketing research : JMR
Discussion paper series / IZA
54
IZA Discussion Paper
26
NBER working paper series
24
CESifo working papers
23
Journal of economic behavior & organization : JEBO
18
Working paper / National Bureau of Economic Research, Inc.
18
Management science : journal of the Institute for Operations Research and the Management Sciences
15
NBER Working Paper
15
Information systems research : ISR
14
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Food policy : economics planning and politics of food and agriculture
11
Journal of behavioral and experimental economics
11
Discussion paper
10
Discussion papers / CEPR
9
Labour economics : official journal of the European Association of Labour Economists
9
CESifo Working Paper Series
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of marketing
8
Journal of public economics
8
Discussion paper / Centre for Economic Policy Research
7
Faculty & research / Insead : working paper series
7
Journal of business research : JBR
7
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
7
Applied economics letters
6
Economics letters
6
European economic review : EER
6
Journal of marketing research
6
Applied economics
5
DICE discussion paper
5
ECONtribute discussion paper
5
Experimental economics : a journal of the Economic Science Association
5
Journal of development economics
5
Marketing science
5
Quantitative marketing and economics : QME
5
The American economic review
5
American economic journal : a journal of the American Economic Association
4
CESifo Working Paper
4
Discussion papers of the Max Planck Institute for Research on Collective Goods
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1
What are likes worth? : a Facebook page
field
experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
Saved in:
2
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
3
Incentives versus reciprocity : insights from a
field
experiment
Chung, Doug J.
;
Narayandas, Das
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011743659
Saved in:
4
Tweeting as a marketing tool : a
field
experiment
in the TV industry
Gong, Shiyang
;
Zhang, Juanjuan
;
Zhao, Ping
;
Jiang, Xuping
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 833-850
Persistent link: https://www.econbiz.de/10011784965
Saved in:
5
Perceived risk, product returns, and optimal resource allocation : evidence from a
field
experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
6
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized
field
experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
7
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu
;
Li, Xiaolin
;
John, George
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 368-381
Persistent link: https://www.econbiz.de/10011878704
Saved in:
8
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Saved in:
9
Repairing the damage : the effect of price knowledge and gender on auto repair price quotes
Busse, Meghan R.
;
Israeli, Ayelet
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 75-95
Persistent link: https://www.econbiz.de/10011650431
Saved in:
10
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
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