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~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Decision"
~subject:"Werbewirkung"
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Beziehungsmarketing
Decision
Werbewirkung
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Markenführung
30
Brand image
29
Markenimage
29
Emotion
26
Theorie
26
Theory
26
Internet marketing
23
Online-Marketing
23
Cognition
21
Kognition
21
Perception
20
Wahrnehmung
20
Decision under uncertainty
18
Entscheidung unter Unsicherheit
18
Relationship marketing
18
Advertising
17
Entscheidung
17
Werbung
17
Personality psychology
16
Persönlichkeitspsychologie
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Viral marketing
15
Virales Marketing
15
Brand
13
Markenartikel
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Sales promotion
13
USA
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United States
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LeBoeuf, Robyn A.
4
Heerde, Harald J. van
3
Kumar, V.
3
Cheema, Amar
2
Draganska, Michaela
2
Hauser, John R.
2
Rucker, Derek D.
2
Sela, Aner
2
Aksoy, Lerzan
1
Anderson, Eric T.
1
Argo, Jennifer
1
Aribarg, Anocha
1
Ascarza, Eva
1
Bart, Yakov
1
Berger, Jonah
1
Bijmolt, Tammo H. A.
1
Billeter, Darron M.
1
Bitner, Mary Jo
1
Bodapati, Anand V.
1
Bohling, Timothy
1
Bolton, Ruth N.
1
Bone, Sterling A.
1
Bradlow, Eric T.
1
Braun, Michael
1
Brenner, Lyle A.
1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Brunnlieb, Claudia
1
Bucklin, Randolph E.
1
Chen, Haipeng
1
Chen, Yuxin
1
Cian, Luca
1
Clarkson, Joshua J.
1
Cutright, Keisha M.
1
Dahl, Darren W.
1
Damangir, Sina
1
Danaher, Peter J.
1
Danielson, Matthew
1
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Journal of marketing research : JMR
Journal of retailing and consumer services
538
Journal of business research : JBR
535
International journal of hospitality management
192
Journal of marketing communications
155
Psychology & marketing
145
International journal of advertising : the review of marketing communications
142
The journal of product & brand management
130
The journal of services marketing
119
The journal of brand management : an international journal
108
Asia Pacific journal of marketing and logistics
100
Journal of promotion management : innovations in planning and applied research
95
International journal of advertising : the quarterly review of marketing communications
94
Journal of the Academy of Marketing Science
92
Cogent business & management
91
International journal of internet marketing and advertising : IJIMA
89
European journal of marketing : EJM
87
Journal of retailing
85
Journal of travel and tourism marketing
85
Journal of hospitality marketing & management
84
International journal of contemporary hospitality management
79
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of marketing
76
Marketing letters : a journal of research in marketing
74
Journal of strategic marketing
73
Marketing intelligence & planning
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of consumer research : JCR ; an interdisciplinary bimonthly
70
Journal of promotion management : JPM
68
The service industries journal
67
The international review of retail, distribution and consumer research
65
The journal of consumer marketing
64
Tourism management : research, policies, practice
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Journal of advertising research
58
SpringerLink / Bücher
58
International journal of consumer studies
57
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ECONIS (ZBW)
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1
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
2
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
3
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
4
The influence of time-interval descriptions on goal-pursuit decisions
Munichor, Nira
;
LeBoeuf, Robyn A.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011845016
Saved in:
5
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
8
Comparison neglect in upgrade decisions
Sela, Aner
;
LeBoeuf, Robyn A.
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 556-571
Persistent link: https://www.econbiz.de/10011743682
Saved in:
9
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
10
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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