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~isPartOf:"Journal of marketing research : JMR"
~subject:"Competitive advantage"
~subject:"customer value"
~type_genre:"Aufsatz in Zeitschrift"
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Competitive advantage
customer value
Customer value
14
Kundenwert
14
Beziehungsmarketing
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Relationship marketing
10
Consumer behaviour
5
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5
customer lifetime value
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customer retention
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Aufsatz in Zeitschrift
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Braun, Michael
1
Kim, Kihyun Hannah
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Kuksov, Dmitri
1
Kumar, V.
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Schweidel, David A.
1
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Journal of marketing research : JMR
Cogent business & management
4
Journal of creating value
4
Journal of strategic marketing
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business environment : IJBE
2
International journal of electronic customer relationship management : IJECRM
2
International journal of services, economics and management
2
International journal of value chain management : IJVCM
2
Journal of business research : JBR
2
Journal of business-to-business marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Organizations and markets in emerging economies
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Academy of Management perspectives : AMP
1
Acta Universitatis Danubius / Oeconomica
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Administrative Sciences : open access journal
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British journal of management : BJM
1
Central European business review : CEBR
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Central and eastern european journal of management and economics : CEEJME
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Corporate social responsibility and environmental management
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European research studies
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Expert journal of marketing
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Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
1
Global business review
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International journal of business and globalisation : IJBG
1
International journal of business and systems research
1
International journal of business excellence
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International journal of business excellence : IJBEX
1
International journal of business innovation and research
1
International journal of business performance management
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ECONIS (ZBW)
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1
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
2
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
3
Competition in a status goods market
Kuksov, Dmitri
;
Xie, Ying
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 609-623
Persistent link: https://www.econbiz.de/10009659312
Saved in:
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