//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Markenartikel
Markenimage
Werbewirkung
Brand management
55
Markenführung
55
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
43
Brand
20
Market research
15
Marktforschung
15
Advertising effects
12
Perception
7
Sales promotion
7
Theorie
7
Theory
7
Verkaufsförderung
7
Wahrnehmung
7
Brand extension
6
Markentransfer
6
Cognition
5
Experiment
5
Kognition
5
Marketing management
5
Marketing theory
5
Marketingmanagement
5
Marketingtheorie
5
New product development
5
Produktentwicklung
5
USA
5
United States
5
branding
5
Bewertung
4
Beziehungsmarketing
4
Evaluation
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
62
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
62
Language
All
English
62
Author
All
Berger, Jonah
3
Aribarg, Anocha
2
Arora, Neeraj
2
Dhar, Ravi
2
Draganska, Michaela
2
Kirmani, Amna
2
Kuksov, Dmitri
2
Kumar, V.
2
Tellis, Gerard J.
2
Ainslie, Andrew
1
Amaldoss, Wilfred
1
Ataman, M. Berk
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Baker, Andrew M.
1
Batra, Rajeev
1
Bawa, Kapil
1
Bettman, James R.
1
Billeter, Darron M.
1
Boksem, Maarten
1
Borah, Abhishek
1
Brasel, S. Adam
1
Briesch, Richard A.
1
Bruce, Norris I.
1
Busch, Paul S.
1
Carlson, Kurt A.
1
Chan, Hang-Yee
1
Chandy, Rajesh K.
1
Che, Hai
1
Cheema, Amar
1
Chen, Xinlei
1
Chen, Yu-Ping
1
Chintagunta, Pradeep K.
1
Cian, Luca
1
Cutright, Keisha M.
1
Czellar, Sandor
1
Dagogo-Jack, Sokiente W.
1
Deng, Xiaoyan
1
Dev, Chekitan S.
1
Ding, Min
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
576
The journal of brand management : an international journal
488
The journal of product & brand management
357
Journal of retailing and consumer services
320
Psychology & marketing
178
European journal of marketing : EJM
138
Asia Pacific journal of marketing and logistics
114
Journal of marketing communications
111
Tourism management : research, policies, practice
105
Journal of travel and tourism marketing
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
International journal of hospitality management
89
Journal of marketing
89
Marketing intelligence & planning
88
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of marketing management : MM
83
Journal of consumer research : JCR ; an interdisciplinary bimonthly
82
Journal of international consumer marketing
81
The journal of consumer marketing
81
Marketing letters : a journal of research in marketing
78
Journal of advertising research
77
International journal of advertising : the quarterly review of marketing communications
75
Journal of fashion marketing and management
75
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
International marketing review
71
Journal of strategic marketing
70
Journal of global marketing
69
Journal of promotion management : JPM
67
Journal of the Academy of Marketing Science
67
The IUP journal of brand management : IJBRM
66
International journal of advertising : the review of marketing communications
64
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
Journal of promotion management : innovations in planning and applied research
63
Marketing : ZFP ; journal of research and management
62
Cogent business & management
61
International journal of internet marketing and advertising : IJIMA
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of consumer studies
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
2
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
3
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
4
What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
5
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
6
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
7
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
8
Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
9
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
10
Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->