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~isPartOf:"Journal of marketing research : JMR"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Markenartikel
Markenimage
Brand management
55
Markenführung
55
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
43
Brand
20
Market research
15
Marktforschung
15
Advertising effects
12
Werbewirkung
12
Perception
7
Sales promotion
7
Theorie
7
Theory
7
Verkaufsförderung
7
Wahrnehmung
7
Brand extension
6
Markentransfer
6
Cognition
5
Experiment
5
Kognition
5
Marketing management
5
Marketing theory
5
Marketingmanagement
5
Marketingtheorie
5
New product development
5
Produktentwicklung
5
USA
5
United States
5
branding
5
Bewertung
4
Beziehungsmarketing
4
Evaluation
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
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9
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Article
56
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
56
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English
56
Author
All
Berger, Jonah
3
Draganska, Michaela
2
Kirmani, Amna
2
Kuksov, Dmitri
2
Kumar, V.
2
Ainslie, Andrew
1
Amaldoss, Wilfred
1
Aribarg, Anocha
1
Arora, Neeraj
1
Ataman, M. Berk
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Baker, Andrew M.
1
Batra, Rajeev
1
Bawa, Kapil
1
Bettman, James R.
1
Billeter, Darron M.
1
Boksem, Maarten
1
Borah, Abhishek
1
Brasel, S. Adam
1
Bruce, Norris I.
1
Busch, Paul S.
1
Carlson, Kurt A.
1
Chan, Hang-Yee
1
Chandy, Rajesh K.
1
Che, Hai
1
Cheema, Amar
1
Chen, Yu-Ping
1
Chintagunta, Pradeep K.
1
Cian, Luca
1
Cutright, Keisha M.
1
Czellar, Sandor
1
Dagogo-Jack, Sokiente W.
1
Deng, Xiaoyan
1
Dev, Chekitan S.
1
Dhar, Ravi
1
Ding, Min
1
Donthu, Naveen
1
Elder, Ryan S.
1
Emrich, Oliver
1
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Published in...
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Journal of marketing research : JMR
Journal of business research : JBR
570
The journal of brand management : an international journal
483
The journal of product & brand management
356
Journal of retailing and consumer services
317
Psychology & marketing
171
European journal of marketing : EJM
137
Asia Pacific journal of marketing and logistics
114
Tourism management : research, policies, practice
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Journal of marketing communications
100
Journal of travel and tourism marketing
100
International journal of hospitality management
88
Marketing intelligence & planning
88
Journal of marketing
87
Industrial marketing management : the international journal for industrial and high-tech firms
82
Journal of consumer research : JCR ; an interdisciplinary bimonthly
81
The journal of consumer marketing
81
Journal of international consumer marketing
80
Journal of marketing management : MM
79
Marketing letters : a journal of research in marketing
76
Journal of fashion marketing and management
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
International marketing review
69
Journal of strategic marketing
69
Journal of global marketing
68
Journal of the Academy of Marketing Science
67
Journal of advertising research
66
The IUP journal of brand management : IJBRM
65
Cogent business & management
61
International journal of advertising : the quarterly review of marketing communications
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
Journal of promotion management : JPM
58
Journal of promotion management : innovations in planning and applied research
58
Marketing : ZFP ; journal of research and management
56
International journal of internet marketing and advertising : IJIMA
54
International journal of consumer studies
51
Journal of Islamic marketing
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
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ECONIS (ZBW)
56
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56
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1
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
2
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
3
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
4
What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
5
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
6
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
7
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
8
Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
9
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
10
Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
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