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~isPartOf:"Journal of marketing research : JMR"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Konsumentenverhalten
Markenführung
Distribution channel
27
Vertriebsweg
27
Consumer behaviour
8
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Einzelhandel
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Online retailing
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Online-Handel
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Amaldoss, Wilfred
1
Anderson, Eric T.
1
Bucklin, Randolph E.
1
Chen, Yuxin
1
Dinner, Isaac M.
1
Fong, Nathan M.
1
Geuens, Maggie
1
Goldfarb, Avi
1
Heerde, Harald J. van
1
Huyghe, Elke
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Kannan, P. K.
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Li, Hongshuang
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Siddarth, S.
1
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1
Tucker, Catherine
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Verstraeten, Julie
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Wang, Kitty
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Wang, Wenbo
1
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Journal of marketing research : JMR
Journal of retailing and consumer services
77
Journal of business research : JBR
28
Journal of retailing
26
The international review of retail, distribution and consumer research
20
International journal of retail & distribution management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
European journal of operational research : EJOR
12
International journal of retail and distribution management
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
9
Transportation research / E : an international journal
9
International journal of electronic marketing and retailing : IJEMR
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information systems research : ISR
7
International journal of production research
7
Asia Pacific journal of marketing and logistics
6
Handbuch Multi-Channel-Marketing
6
International journal of consumer studies
6
Journal of fashion marketing and management
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Multichannel-Management
6
Cogent business & management
5
International journal of logistics : research and applications
5
Marketing intelligence & planning
5
Omega : the international journal of management science
5
Electronic commerce research
4
International journal of industrial organization
4
International marketing review
4
Journal of financial services marketing : JFSM
4
Journal of strategic marketing
4
Manufacturing & service operations management : M & SOM
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Service business
4
SpringerLink / Bücher
4
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke
;
Verstraeten, Julie
;
Geuens, Maggie
;
Van …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011650423
Saved in:
2
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
3
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
4
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
5
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
6
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
7
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
8
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
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