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~isPartOf:"Journal of marketing research : JMR"
~subject:"Markenführung"
~subject:"United States"
~type:"article"
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Search: subject:"Consumer behavior"
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Markenführung
United States
Consumer behaviour
342
Konsumentenverhalten
342
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Brand image
29
Markenimage
29
Emotion
26
Theorie
26
Theory
26
Internet marketing
23
Online-Marketing
23
Cognition
21
Kognition
21
Perception
20
Wahrnehmung
20
Beziehungsmarketing
18
Decision
18
Entscheidung
18
Relationship marketing
18
Advertising
17
Decision under uncertainty
17
Entscheidung unter Unsicherheit
17
Werbung
17
Personality psychology
16
Persönlichkeitspsychologie
16
Viral marketing
15
Virales Marketing
15
Brand
13
Markenartikel
13
Sales promotion
13
USA
13
Verkaufsförderung
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Article in journal
42
Aufsatz in Zeitschrift
42
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English
42
Author
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Batra, Rajeev
2
Feinberg, Fred M.
2
Gijsbrechts, Els
2
Kumar, V.
2
Salisbury, Linda Court
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Wedel, Michel
2
Albers, Sönke
1
Amaldoss, Wilfred
1
Argo, Jennifer
1
Aribarg, Anocha
1
Arora, Neeraj
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Baumgartner, Hans
1
Bell, David R.
1
Bettman, James R.
1
Boksem, Maarten
1
Brasel, S. Adam
1
Bronnenberg, Bart J.
1
Bucklin, Randolph E.
1
Chan, Hang-Yee
1
Chen, Yu-Ping
1
Choi, Jeonghye
1
Cian, Luca
1
Cutright, Keisha M.
1
Dagogo-Jack, Sokiente W.
1
Dasgupta, Srabana
1
Donthu, Naveen
1
Draganska, Michaela
1
Drèze, Xavier
1
Dubé, Jean-Pierre
1
Elder, Ryan S.
1
Emrich, Oliver
1
Fischer, Marc
1
Fitzsimons, Gavan J.
1
Forehand, Mark R.
1
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Published in...
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Journal of marketing research : JMR
Journal of business research : JBR
471
Journal of retailing and consumer services
320
The journal of product & brand management
289
The journal of brand management : an international journal
273
Journal of consumer research : JCR ; an interdisciplinary bimonthly
162
Psychology & marketing
150
International journal of hospitality management
124
Asia Pacific journal of marketing and logistics
97
Journal of fashion marketing and management
94
European journal of marketing : EJM
92
Journal of international consumer marketing
86
International journal of consumer studies
81
Journal of marketing communications
80
The journal of consumer marketing
80
Journal of the Academy of Marketing Science
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Marketing intelligence & planning
67
Journal of marketing
66
International journal of retail & distribution management
64
Journal of strategic marketing
64
Journal of promotion management : innovations in planning and applied research
62
International journal of advertising : the review of marketing communications
61
Marketing letters : a journal of research in marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of global marketing
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of promotion management : JPM
57
Journal of marketing management : MM
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
International marketing review
53
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of travel and tourism marketing
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Cogent business & management
46
American journal of agricultural economics
44
International journal of advertising : the quarterly review of marketing communications
44
International journal of contemporary hospitality management
44
Young consumers : insight and ideas for responsible marketers
44
International journal of sport management and marketing : IJSMM
43
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ECONIS (ZBW)
42
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1
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
2
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
3
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
4
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
5
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
6
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
7
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
8
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
9
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
10
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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