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~isPartOf:"Journal of marketing research : JMR"
~subject:"Marktforschung"
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Search: subject:"MARKETING"
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Marktforschung
Market research
172
Consumer behaviour
169
Konsumentenverhalten
169
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Internet marketing
44
Online-Marketing
44
Advertising effects
42
Werbewirkung
42
Marketing management
41
Marketingmanagement
41
Theorie
38
Theory
38
Brand image
33
Markenimage
33
Viral marketing
32
Virales Marketing
32
Experiment
30
Distribution channel
27
Marketing
27
USA
27
United States
27
Vertriebsweg
27
Advertising
26
Social Web
26
Social web
26
Werbung
26
Bayes-Statistik
24
Bayesian inference
24
Marketing theory
24
Marketingtheorie
24
Sales promotion
22
Verkaufsförderung
22
Personality psychology
18
Persönlichkeitspsychologie
18
Präferenztheorie
17
Theory of preferences
17
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4
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Article
172
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Article in journal
172
Aufsatz in Zeitschrift
172
Language
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English
172
Author
All
Dahl, Darren W.
5
Baumgartner, Hans
4
Chen, Xinlei
4
Dhar, Ravi
4
Lenk, Peter J.
4
Dillon, William R.
3
Du, Rex Yuxing
3
Grewal, Rajdeep
3
Jong, Martijn G. de
3
Kahn, Barbara E.
3
Kamakura, Wagner A.
3
Khan, Uzma
3
Kivetz, Ran
3
Naik, Prasad A.
3
Patrick, Vanessa M.
3
Pieters, Rik
3
Zhao, Min
3
Briesch, Richard A.
2
Cheema, Amar
2
Chernev, Alexander
2
DeSarbo, Wayne
2
Fishbach, Ayelet
2
Fitzsimons, Gavan J.
2
Fox, Jean-Paul
2
Gal, David
2
Gielens, Katrijn
2
Hoffman, Donna L.
2
Holbrook, Morris B.
2
Huber, Joel
2
Inman, J. Jeffrey
2
Jedidi, Kamel
2
Kohli, Rajeev
2
Luo, Lan
2
MacKenzie, Scott B.
2
Malhotra, Naresh K.
2
Meyer, Robert J.
2
Mishra, Arul
2
Mishra, Himanshu
2
Morrison, Donald G.
2
Netzer, Oded
2
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Journal of marketing research : JMR
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
Qualitative market research : an international journal
73
SpringerLink / Bücher
70
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Europäische Hochschulschriften / 5
43
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Springer eBook Collection
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
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ECONIS (ZBW)
172
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172
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1
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
2
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
3
Price competition and endogenous valuation in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 566-586
Persistent link: https://www.econbiz.de/10009161346
Saved in:
4
Advertising bans and the substitutability of online and offline advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10008987836
Saved in:
5
Journal of
Marketing
Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
6
The social utility of feature creep
Thompson, Debora V.
;
Norton, Michael I.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009161348
Saved in:
7
Introduction to the Journal of
Marketing
Research special issue on neuroscience and
marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
Saved in:
8
Reflections on editing Journal of
Marketing
Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
Saved in:
9
Reflections on being editor of Journal of
Marketing
Research, 1982 - 1985
Perreault, William D.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
Saved in:
10
Gilbert A. Churchill Jr.'s editorship of Journal of
Marketing
Research, 1979 - 1982
Iacobucci, Dawn
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
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