The social utility of feature creep
Debora V. Thompson and Michael I. Norton
| Year of publication: |
2011
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|---|---|
| Authors: | Thompson, Debora V. ; Norton, Michael I. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 3, p. 555-565
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| Subject: | Leistungsbündel | Bundling strategy | Produktdifferenzierung | Product differentiation | Emotion | Produktgestaltung | Product design | Rationalität | Rationality | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161348