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~isPartOf:"Journal of marketing research : JMR"
~subject:"New product development"
~type_genre:"Aufsatz in Zeitschrift"
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New product development
Customer value
14
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customer lifetime value
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Aufsatz in Zeitschrift
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Campbell, Margaret C.
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Grant, Susan Jung
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Jhang, Ji Hoon
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Libai, Barak
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Journal of marketing research : JMR
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of innovation and technology management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Benchmarking : an international journal ; BIJ
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Central and eastern european journal of management and economics : CEEJME
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Computational and mathematical organization theory
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International journal of contemporary hospitality management
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International journal of hospitality management
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International journal of management and economics
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of product development : IJPD
1
International journal of services and operations management
1
International journal of services, economics and management
1
Journal of Positive Management : JPM
1
Journal of business research : JBR
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Journal of economics & management
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service theory and practice : JSTP
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Supply chain management
1
Technological forecasting & social change : an international journal
1
The TQM journal : the international review of organizational improvement
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The journal of business & industrial marketing
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Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
Saved in:
2
Get it? : got it. good! ; enhancing new product acceptance by facilitating resolution of extreme incongruity
Jhang, Ji Hoon
;
Grant, Susan Jung
;
Campbell, Margaret C.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10009524181
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